Click on the link below to take a listen of what will be the first of many phlogs from me and the rest of the Mobo Media team.

*Update, I went back and embedded the iPadio file directly into the post.  Check it out!

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Mobo Media and Cantina Lounge are hosting a Tweetup in North OC on the last weekend before summer officially starts.  Grab your tweeps (twitter+peeps) and head on over to the Cantina Lounge in Fullerton for what’s sure to be a great time.  There may even be some twelebs (twitter+celebs) on the scene so bring your cameras!

Visit the #NOCTWEETUP page for details and RSVP information!

For those loyal readers who have been with Mobo Media and our blog since it’s inception, you might remember a post I wrote entitled “#3 Shot Burst #1: Top Reasons to Use Viddler” (check it out if you haven’t read it).  In the article, I discussed the premise of what was supposed to become a series of posts in a written in a “top 3″ format.  I was also fortunate enough to interview Viddler co-founder and President, Robert Sandie and he provided the basis for the first “3 Shot Burst” (rhyming was intentional).

Well after a brief hiatus, I’ve finally put together “3 Shot Burst #2: Top Rules for Life and Business” as given to me by my good friend, Fraternity brother (Pi Kappa Alpha), fellow Combat Veteran, one time Congressional candidate and Senior Marketing Specialist at FedEx: Jason Hernandez.  You should be applying these rules to both your personal and professional life.  If you’re not, you definitely need to click the jump to read Jason Hernandez’s “Top Rules for Life and Business”.Note: I had to afford Jason the opportunity to speak on his interpretation of the 3 shot burst.  As a former Sailor in the US Navy, Jason could not let this former Soldier be the only word in military terminology.  Carry on!

To begin, I will reiterate what was previously described by one Jason Moore-Brown as the genesis of the three-round burst.  In the Navy, operators use a weapon called the MP5N Navy Model, developed by H&K.  This weapon has three specific settings that can fire a 9mm round in single shot fire, three-round bursts, or fully automatic at 800 rounds per minute.  I will, for the purpose of this conversation, select the three-round burst to disclose my revelations as it pertains to my rules of business and the potential applicability to life.
Rule #1: Don’t say anything stupid. This rule of business is, clearly, applicable in all facets of life.  One might be surprised by the truly ridiculous comments made during the course of a business interaction.   Keep jokes, criticisms, and otherwise meaningless observations to a strict minimum.  I was once conducting an interview with a seasoned professional who thought it would be a good idea to discuss the value of circumcision.  He was not hired.

Rule #2: Look both ways before you cross. This is a great life-lesson gleaned at a young age that should be applied to the administration of business.  To put it in other terms…before initiating a course of action, evaluate and weigh the risks involved and associated with such an action before proceeding.  Most errant business decisions can be traced back to poorly considering risks and improperly evaluating conditions.

Rule #3: Don’t kill the goose that lays the golden egg. This is another pearl of wisdom originating from the brilliance of Aesop.  For those who have forgotten the story…A man possesses a goose which laid a golden egg every day. Lucky though he was, he believed he were not getting rich fast enough, and, imagining the bird must be made of gold inside, decided to kill it. Then, he thought, he could obtain the whole store of gold at once; however, upon cutting the goose open, he found it to be like that of any other goose.  This is a great metaphor for business, in that, a short-sighted action that may bring an immediate reward may ultimately prove disastrous.  Greed destroys the source of good.

Here we are with Chris Brogan after the So Cal Action Sports Network’s event at the Oakley Headquarters Thursday evening.

Hit the jump to see the interview with Chris Brogan and Bryan Elliott. Hint: You may need a translator for that one!

UPDATE: Mobo Media, Inc. is giving away one (1) free ticket, a $40 value to one lucky reader! Just leave a comment on this thread and be sure to include your email address! The winner will be chose @ random via random.org. on Wednesday @ 8 p.m. Good luck to everybody!

The latest event features Chris Brogan (@chrisbrogan for those of you on Twitter), a heavy hitter in the worlds of social media and web technologies, who will be speaking on best practices for businesses looking to integrate social media into their marketing plans or rev-up their existing social media initiatives.  A panel of action sports industry insiders–including Gretchen Sheckler (Ryan Sheckler’s Mother and Manager) and Pat McIlvain, Vice President of Sports Marketing for Oakley, Inc–will also be at the event to talk about the latest industry trends and news. 

Hit the jump for more info on the event!

The event will be held at the Oakley Headquarters in Foothill Ranch, CA on March 26th from 6:30PM-10:00PM.  Oakley is sponsoring the event along with Streetwise Concepts+Culture, SocialCast, Optimal Nutrition, Mobo Media, Sonos, and other action sports industry affiliated organizations.

Jason Moore-Brown, President of Mobo Media, Inc., had this to say about the So Cal Action Sports Network and Mobo Media’s realtionship: “Bryan [Elliott] has built a great community that is the So Cal Action Sports Network and I’m happy to help him grow the community and excited to be a part of it.  Chris Brogan is great and I know I’ll be taking away some useful information that will help grow Mobo Media and its clients.”

Please click here to visit the So Cal Action Sports Network site to learn more about the Chris Brogan event on March 26th and to register for it.  Seats are limited.

Mobo Media, Inc. is a boutique media production company that’s four competencies are design, print, photography, and marketing consulting.  The team at Mobo Media operates without ego and is client-centric.  In addition to being modest, they are good at their job.  Don’t take their word for it, ask their clients.  Contact them at info@mobomediainc.com for more information and visit the website to get to know them better.

For those of you still bound to the desks at your corporate jail cells, please study this video carefully as it may not only help you survive in that horrid environment but it may also make you laugh. While you’re chuckling at your desks, taking notes on work avoidance techniques, and rearranging your clutter to avoid “getting caught fung shui”, remember to give a silent shout out to Krystalline Armendariz, Dennis Liu, and their team for putting this vid together.

Hey folks, I’d like to introduce the first segment in a series that I’m calling “3 Shot Bursts.”  The name pays homage to my time in the Army and comes from a setting on the M4 and M16 rifles that only allows the weapon to fire three rounds at a time once the trigger is “depressed” (the lay person would say “pulled”).  Technically the name of the series should be “3 Round Burst” but that would just get confusing if you didn’t know what the name alluded too  . . . and now I’m off topic.  Okay, so anyway (ehem!) I’m a list guy and like to ask people their “Top 3’s” for food, movies, bands, you name it so the named seemd apropos.

Read the reason after the jump!

So ipso facto, here we are with 3 Shot Burst #1: “Top Reasons to Use Viddler” and I was fortunate enough to have Robert Sandie, co-founder and President of Viddler, play along.  Click here to learn more about Viddler and read below for Robert Sandie’s 3 Shot Burst taken straight out of my Twitter stream.

@mobomedia 1) branded player (put your own logo and colors on player). 2) timed comments 3) Revenue Share

Anyway, I’m sure you’ve all heard the colloquialism “can’t see the forest for the trees.” This little quip usually refers to someone focusing on some small detail and as a result, loses site of the bigger picture. I used to be in the Army and on my first trip to Iraq, I found myself telling my Soldiers that they needed to remember that our operations were part of the bigger picture (strategic versus tactical for you military types). “Sir, why aren’t we moving on Mr. X” or why don’t we apply more pressure to this area.” It’s tough to remember that you’re part of a big machine when it seems you’re doing most of the grunt work.

Now that I’m in the creative world and far removed from the Army, the same principles and colloquialisms are still relevant. When developing a product for a client, whether it be a logo, packaging, marketing collateral, or a company polo shirt, one has to be mindful of the strategic or bigger picture. What are the mores and norms of a given industry, a client’s target market, or the region in which that TV spot will air? Don’t just think about what the client’s asked for or needs but apply those requests against a template comprised of relevant external factors (SWOT anyone?). Maybe if the artist had thought about the strategic backdrop, he* would’ve realized that his caption and the image of the chimpanzee might lead the readers to an almost unavoidable realization. Keep that in mind next time you’re working a project for a client not only to avoid a negative out come but to possibly stumble upon an extremely positive one. See the forest AND the trees.

*In the interest of time and space, I use “he” as a general term rather than try to use “he/she”, “he or she”, “him or her”, etc. I’m paraphrasing from Guy Kawasaki here but don’t look for a problem where none exists.

I do think the FB reversal is a great example of what social media and communities can accomplish. FB users the world over took up arms against FB and its “big brother” like TOS but the most noteworthy movement was started by a USC student and had literally hundreds of thousands of FB users within its ranks. And in a move that proved ironic and apropos, those FB users channeled their frustrations through a Facebook group page built for just that purpose. Hats off to everyone who took the time to educate themselves and others on the issues and then chose to do something about it. And of course, hats off to Facebook for listening to its users and avoiding an FTC inquiry in the process (*wink*).