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Hey all, I was going through the section of my Seesmic dashboard I’ve entitled “Thought Leaders” when I saw a tweet from @AaronStrout .  I followed a link to his blog site where I browsed a couple of posts.  One of these posts mentioned a site called iPadio which allows it’s users to podcast via phone to create what iPadio has coined a “phlog.”  There are a host of other things that can be done with iPadio but I haven’t peeled any layers of the onion back . . . yet.

Click on the link below to take a listen of what will be the first of many phlogs from me and the rest of the Mobo Media team.

*Update, I went back and embedded the iPadio file directly into the post.  Check it out!

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Mobo Media and Cantina Lounge are hosting a Tweetup in North OC on the last weekend before summer officially starts.  Grab your tweeps (twitter+peeps) and head on over to the Cantina Lounge in Fullerton for what’s sure to be a great time.  There may even be some twelebs (twitter+celebs) on the scene so bring your cameras!

Visit the #NOCTWEETUP page for details and RSVP information!

For those loyal readers who have been with Mobo Media and our blog since it’s inception, you might remember a post I wrote entitled “#3 Shot Burst #1: Top Reasons to Use Viddler” (check it out if you haven’t read it).  In the article, I discussed the premise of what was supposed to become a series of posts in a written in a “top 3″ format.  I was also fortunate enough to interview Viddler co-founder and President, Robert Sandie and he provided the basis for the first “3 Shot Burst” (rhyming was intentional).

Well after a brief hiatus, I’ve finally put together “3 Shot Burst #2: Top Rules for Life and Business” as given to me by my good friend, Fraternity brother (Pi Kappa Alpha), fellow Combat Veteran, one time Congressional candidate and Senior Marketing Specialist at FedEx: Jason Hernandez.  You should be applying these rules to both your personal and professional life.  If you’re not, you definitely need to click the jump to read Jason Hernandez’s “Top Rules for Life and Business”. Read more

Here we are with Chris Brogan after the So Cal Action Sports Network’s event at the Oakley Headquarters Thursday evening.

Hit the jump to see the interview with Chris Brogan and Bryan Elliott. Hint: You may need a translator for that one!

Mobo Media, Inc. has agreed to sponsor the latest So Cal Action Sports Network Event on March 26th, 2008 at the Oakley Headquarters at Foothill Ranch, CA.  Founded by Bryan Elliott, a veteran of the action sports industry and now the chairman of the group, the So Cal Action Sports Network is an community whose “members and affiliates come from industries including: Fashion & Action Sports, Retail, Music & Entertainment, Consumer Package goods, Consumer Electronics, Automotive & Motorsports, Food & Beverage and [much] more.”

UPDATE: Mobo Media, Inc. is giving away one (1) free ticket, a $40 value to one lucky reader! Just leave a comment on this thread and be sure to include your email address! The winner will be chose @ random via random.org. on Wednesday @ 8 p.m. Good luck to everybody!

The latest event features Chris Brogan (@chrisbrogan for those of you on Twitter), a heavy hitter in the worlds of social media and web technologies, who will be speaking on best practices for businesses looking to integrate social media into their marketing plans or rev-up their existing social media initiatives.  A panel of action sports industry insiders–including Gretchen Sheckler (Ryan Sheckler’s Mother and Manager) and Pat McIlvain, Vice President of Sports Marketing for Oakley, Inc–will also be at the event to talk about the latest industry trends and news. 

Hit the jump for more info on the event!

Read more

For those of you still bound to the desks at your corporate jail cells, please study this video carefully as it may not only help you survive in that horrid environment but it may also make you laugh. While you’re chuckling at your desks, taking notes on work avoidance techniques, and rearranging your clutter to avoid “getting caught fung shui”, remember to give a silent shout out to Krystalline Armendariz, Dennis Liu, and their team for putting this vid together.

Hey folks, I’d like to introduce the first segment in a series that I’m calling “3 Shot Bursts.”  The name pays homage to my time in the Army and comes from a setting on the M4 and M16 rifles that only allows the weapon to fire three rounds at a time once the trigger is “depressed” (the lay person would say “pulled”).  Technically the name of the series should be “3 Round Burst” but that would just get confusing if you didn’t know what the name alluded too  . . . and now I’m off topic.  Okay, so anyway (ehem!) I’m a list guy and like to ask people their “Top 3’s” for food, movies, bands, you name it so the named seemd apropos.

Read the reason after the jump!

Read more

Look, I won’t spend too much time talking about the editorial cartoon in the New York Post with the chimpanzee. I’m assuming it was a blatant error in judgment on the artist’s and EIC’s part. If it wasn’t an error in judgment than it was out-and-out racism. I hesitate to even post the cartoon as I feel it’s some sort of endorsement but this article won’t make much since if I don’t. Click here for the cartoon.

Anyway, I’m sure you’ve all heard the colloquialism “can’t see the forest for the trees.” This little quip usually refers to someone focusing on some small detail and as a result, loses site of the bigger picture. I used to be in the Army and on my first trip to Iraq, I found myself telling my Soldiers that they needed to remember that our operations were part of the bigger picture (strategic versus tactical for you military types). “Sir, why aren’t we moving on Mr. X” or why don’t we apply more pressure to this area.” It’s tough to remember that you’re part of a big machine when it seems you’re doing most of the grunt work.

Now that I’m in the creative world and far removed from the Army, the same principles and colloquialisms are still relevant. When developing a product for a client, whether it be a logo, packaging, marketing collateral, or a company polo shirt, one has to be mindful of the strategic or bigger picture. What are the mores and norms of a given industry, a client’s target market, or the region in which that TV spot will air? Don’t just think about what the client’s asked for or needs but apply those requests against a template comprised of relevant external factors (SWOT anyone?). Maybe if the artist had thought about the strategic backdrop, he* would’ve realized that his caption and the image of the chimpanzee might lead the readers to an almost unavoidable realization. Keep that in mind next time you’re working a project for a client not only to avoid a negative out come but to possibly stumble upon an extremely positive one. See the forest AND the trees.

*In the interest of time and space, I use “he” as a general term rather than try to use “he/she”, “he or she”, “him or her”, etc. I’m paraphrasing from Guy Kawasaki here but don’t look for a problem where none exists.

Haha, watching the 11PM news on NBC here in lovely Orange and what comes on? Yet another story on a main stream news network about Facebook’s decision to rescind the amendments to its TOS that would make any of its users’ postings, photos, etc. FB property FOREVER. I laugh because stories about social media on main stream networks still comes across awkward. Kinda like a story about TomKat (ehem!).

I do think the FB reversal is a great example of what social media and communities can accomplish. FB users the world over took up arms against FB and its “big brother” like TOS but the most noteworthy movement was started by a USC student and had literally hundreds of thousands of FB users within its ranks. And in a move that proved ironic and apropos, those FB users channeled their frustrations through a Facebook group page built for just that purpose. Hats off to everyone who took the time to educate themselves and others on the issues and then chose to do something about it. And of course, hats off to Facebook for listening to its users and avoiding an FTC inquiry in the process (*wink*).

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