Nike VP-Brand and Category Management Trevor Edwards declared that the marketer’s TV creative for June’s World Cup was “among the best we’ve ever done,” which is pretty ballsy to say from a company that has pretty much cornered the market for epic badass commercials. I’ll have to admit it’s a VERY well-done and incredibly smart commercial.

Be sure to Like the whole campaign on Facebook as well as watch the video on Youtube

Advent Visual Company Presentation from Jason Moore-Brown on Vimeo.

Title: “For Your Eyes Only” Presentation/Marketing Video
Description: A video created for Advent Visual to present to potential clients.
Written, Directed, and Produced by: Mobo Media
Assistant Director and Edited by: John Hilbert
Sound Engineer: Mike Jimenez
Narration by: Michael Bolen

UPDATE: Mobo Media, Inc. is giving away one (1) free ticket, a $40 value to one lucky reader! Just leave a comment on this thread and be sure to include your email address! The winner will be chose @ random via random.org. on Wednesday @ 8 p.m. Good luck to everybody!

The latest event features Chris Brogan (@chrisbrogan for those of you on Twitter), a heavy hitter in the worlds of social media and web technologies, who will be speaking on best practices for businesses looking to integrate social media into their marketing plans or rev-up their existing social media initiatives.  A panel of action sports industry insiders–including Gretchen Sheckler (Ryan Sheckler’s Mother and Manager) and Pat McIlvain, Vice President of Sports Marketing for Oakley, Inc–will also be at the event to talk about the latest industry trends and news. 

Hit the jump for more info on the event!

The event will be held at the Oakley Headquarters in Foothill Ranch, CA on March 26th from 6:30PM-10:00PM.  Oakley is sponsoring the event along with Streetwise Concepts+Culture, SocialCast, Optimal Nutrition, Mobo Media, Sonos, and other action sports industry affiliated organizations.

Jason Moore-Brown, President of Mobo Media, Inc., had this to say about the So Cal Action Sports Network and Mobo Media’s realtionship: “Bryan [Elliott] has built a great community that is the So Cal Action Sports Network and I’m happy to help him grow the community and excited to be a part of it.  Chris Brogan is great and I know I’ll be taking away some useful information that will help grow Mobo Media and its clients.”

Please click here to visit the So Cal Action Sports Network site to learn more about the Chris Brogan event on March 26th and to register for it.  Seats are limited.

Mobo Media, Inc. is a boutique media production company that’s four competencies are design, print, photography, and marketing consulting.  The team at Mobo Media operates without ego and is client-centric.  In addition to being modest, they are good at their job.  Don’t take their word for it, ask their clients.  Contact them at info@mobomediainc.com for more information and visit the website to get to know them better.

For those of you still bound to the desks at your corporate jail cells, please study this video carefully as it may not only help you survive in that horrid environment but it may also make you laugh. While you’re chuckling at your desks, taking notes on work avoidance techniques, and rearranging your clutter to avoid “getting caught fung shui”, remember to give a silent shout out to Krystalline Armendariz, Dennis Liu, and their team for putting this vid together.

Anyway, I’m sure you’ve all heard the colloquialism “can’t see the forest for the trees.” This little quip usually refers to someone focusing on some small detail and as a result, loses site of the bigger picture. I used to be in the Army and on my first trip to Iraq, I found myself telling my Soldiers that they needed to remember that our operations were part of the bigger picture (strategic versus tactical for you military types). “Sir, why aren’t we moving on Mr. X” or why don’t we apply more pressure to this area.” It’s tough to remember that you’re part of a big machine when it seems you’re doing most of the grunt work.

Now that I’m in the creative world and far removed from the Army, the same principles and colloquialisms are still relevant. When developing a product for a client, whether it be a logo, packaging, marketing collateral, or a company polo shirt, one has to be mindful of the strategic or bigger picture. What are the mores and norms of a given industry, a client’s target market, or the region in which that TV spot will air? Don’t just think about what the client’s asked for or needs but apply those requests against a template comprised of relevant external factors (SWOT anyone?). Maybe if the artist had thought about the strategic backdrop, he* would’ve realized that his caption and the image of the chimpanzee might lead the readers to an almost unavoidable realization. Keep that in mind next time you’re working a project for a client not only to avoid a negative out come but to possibly stumble upon an extremely positive one. See the forest AND the trees.

*In the interest of time and space, I use “he” as a general term rather than try to use “he/she”, “he or she”, “him or her”, etc. I’m paraphrasing from Guy Kawasaki here but don’t look for a problem where none exists.

We are proud to launch MoboMediaInc.com! Here you can check out who we are and how our services can help your company succeed!

Check back frequently as both Jason and Justin (partners and brothers extraordinaire) will be posting links, video interviews, pictures, anything relevant to business, design, photography and random thoughts that come into our head.

If you like what you see and read don’t forget to subscribe to the blog for easier updates!