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May
24
Nike “Write the Future” World Cup ad
Filed Under Advertising, Marketing | Comments
Nike VP-Brand and Category Management Trevor Edwards declared that the marketer’s TV creative for June’s World Cup was “among the best we’ve ever done,” which is pretty ballsy to say from a company that has pretty much cornered the market for epic badass commercials. I’ll have to admit it’s a VERY well-done and incredibly smart commercial.
Be sure to Like the whole campaign on Facebook as well as watch the video on Youtube
May
2
Problem Solving vs Treating Symptoms
Filed Under Advertising, Business, Marketing, Social Media | Comments
Jun
21
Advent Visual video presentation
Filed Under Advertising, Marketing, Portfolio | Comments
Advent Visual Company Presentation from Jason Moore-Brown on Vimeo.
Title: “For Your Eyes Only” Presentation/Marketing Video
Description: A video created for Advent Visual to present to potential clients.
Written, Directed, and Produced by: Mobo Media
Assistant Director and Edited by: John Hilbert
Sound Engineer: Mike Jimenez
Narration by: Michael Bolen
Mar
23
Mobo Media becomes an official sponsor of the So Cal Action Sports Event featuring Chris Brogan.
Filed Under Business, Marketing, Social Media, Twitter | Comments
Mobo Media, Inc. has agreed to sponsor the latest So Cal Action Sports Network Event on March 26th, 2008 at the Oakley Headquarters at Foothill Ranch, CA. Founded by Bryan Elliott, a veteran of the action sports industry and now the chairman of the group, the So Cal Action Sports Network is an community whose “members and affiliates come from industries including: Fashion & Action Sports, Retail, Music & Entertainment, Consumer Package goods, Consumer Electronics, Automotive & Motorsports, Food & Beverage and [much] more.”
UPDATE: Mobo Media, Inc. is giving away one (1) free ticket, a $40 value to one lucky reader! Just leave a comment on this thread and be sure to include your email address! The winner will be chose @ random via random.org. on Wednesday @ 8 p.m. Good luck to everybody!
The latest event features Chris Brogan (@chrisbrogan for those of you on Twitter), a heavy hitter in the worlds of social media and web technologies, who will be speaking on best practices for businesses looking to integrate social media into their marketing plans or rev-up their existing social media initiatives. A panel of action sports industry insiders–including Gretchen Sheckler (Ryan Sheckler’s Mother and Manager) and Pat McIlvain, Vice President of Sports Marketing for Oakley, Inc–will also be at the event to talk about the latest industry trends and news.
Hit the jump for more info on the event!
Mar
12
Fridays are Going to be a Breeze From Now On!
Filed Under Advertising, Marketing, Social Media | Comments
For those of you still bound to the desks at your corporate jail cells, please study this video carefully as it may not only help you survive in that horrid environment but it may also make you laugh. While you’re chuckling at your desks, taking notes on work avoidance techniques, and rearranging your clutter to avoid “getting caught fung shui”, remember to give a silent shout out to Krystalline Armendariz, Dennis Liu, and their team for putting this vid together.
Feb
20
Can’t See the Forest for the Trees?
Filed Under Advertising, Business, Design, Marketing, Photography, Printing, Social Media | Comments
Look, I won’t spend too much time talking about the editorial cartoon in the New York Post with the chimpanzee. I’m assuming it was a blatant error in judgment on the artist’s and EIC’s part. If it wasn’t an error in judgment than it was out-and-out racism. I hesitate to even post the cartoon as I feel it’s some sort of endorsement but this article won’t make much since if I don’t. Click here for the cartoon.
Anyway, I’m sure you’ve all heard the colloquialism “can’t see the forest for the trees.” This little quip usually refers to someone focusing on some small detail and as a result, loses site of the bigger picture. I used to be in the Army and on my first trip to Iraq, I found myself telling my Soldiers that they needed to remember that our operations were part of the bigger picture (strategic versus tactical for you military types). “Sir, why aren’t we moving on Mr. X” or why don’t we apply more pressure to this area.” It’s tough to remember that you’re part of a big machine when it seems you’re doing most of the grunt work.
Now that I’m in the creative world and far removed from the Army, the same principles and colloquialisms are still relevant. When developing a product for a client, whether it be a logo, packaging, marketing collateral, or a company polo shirt, one has to be mindful of the strategic or bigger picture. What are the mores and norms of a given industry, a client’s target market, or the region in which that TV spot will air? Don’t just think about what the client’s asked for or needs but apply those requests against a template comprised of relevant external factors (SWOT anyone?). Maybe if the artist had thought about the strategic backdrop, he* would’ve realized that his caption and the image of the chimpanzee might lead the readers to an almost unavoidable realization. Keep that in mind next time you’re working a project for a client not only to avoid a negative out come but to possibly stumble upon an extremely positive one. See the forest AND the trees.
*In the interest of time and space, I use “he” as a general term rather than try to use “he/she”, “he or she”, “him or her”, etc. I’m paraphrasing from Guy Kawasaki here but don’t look for a problem where none exists.
Feb
14
MoboMediainc.com is live!
Filed Under Business, Design, Marketing, Photography, Printing, Random, Social Media, Twitter | Comments
We are proud to launch MoboMediaInc.com! Here you can check out who we are and how our services can help your company succeed!
Check back frequently as both Jason and Justin (partners and brothers extraordinaire) will be posting links, video interviews, pictures, anything relevant to business, design, photography and random thoughts that come into our head.
If you like what you see and read don’t forget to subscribe to the blog for easier updates!