The cover for female Indy Car driver Milka Dunno's new children's book.

The beautiful and intelligent Indy Car driver turned childrens book author, Milka Duno, will be signing her new book, “Go, Milka, Go!” on April 14th from 6-9PM at Libreria Martinez located in the Artists Village in Santa Ana at 216 N. Broadway.  Bring your kids, nieces, nephews, your camera, and meet Milka while supporting a pillar in the Orange County community and one of the few surviving independent book stores.  Here’s some more info on Milka.  http://bit.ly/bNv1qv

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Designers, are you looking to streamline the way you proof with clients? Look no further!

In one of our previous posts, we reviewed the Conceptshare system. The above video is a quick run through highlighting some of the features of the Conceptshare workspace, showing you how the platform could help make your life just a bit easier and your clients much happier.

It’s a new year and you’ve decided to take the plunge into freelance designing (full or part-time). You’ve got your site, your name, and your skills, but what else? Have you found an efficient way to invoice clients? Looking for a way to transfer files easily? Need a way to have clients review work and make live updates?

Well, just hit the jump for 10 great resources that have been tested and reviewed with flying colors! And if you know something that should have made this list but didn’t feel free to leave us a comment and tell us why you love that product!

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If you’ve read any business books, you’ll know that many of them touch on a lot of the same basic principals of being a successful entrepreneur/business person. This shouldn’t discourage you from reading a diverse collection of business material because reading these books will help hammer home some of the fundamental core values of being successful. Some business books are anecdotal, some are fact based, and all are valuable assets to have in your home library, easy for you to reference when you’re feeling discouraged, lost, or just need that boast to know that somewhere along time ago, there were people going through the same issues/success you are experiencing right now.

*As always, any prices listed below are based off of Amazon.com

Hit the jump for the full reviews!

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For those loyal readers who have been with Mobo Media and our blog since it’s inception, you might remember a post I wrote entitled “#3 Shot Burst #1: Top Reasons to Use Viddler” (check it out if you haven’t read it).  In the article, I discussed the premise of what was supposed to become a series of posts in a written in a “top 3″ format.  I was also fortunate enough to interview Viddler co-founder and President, Robert Sandie and he provided the basis for the first “3 Shot Burst” (rhyming was intentional).

Well after a brief hiatus, I’ve finally put together “3 Shot Burst #2: Top Rules for Life and Business” as given to me by my good friend, Fraternity brother (Pi Kappa Alpha), fellow Combat Veteran, one time Congressional candidate and Senior Marketing Specialist at FedEx: Jason Hernandez.  You should be applying these rules to both your personal and professional life.  If you’re not, you definitely need to click the jump to read Jason Hernandez’s “Top Rules for Life and Business”. Read more

A while back I posted up a video expressing my opinion on the Quiznos “free sandwich” disaster. Trying not to let one bad apple spoil the bunch I chalked it up to one bad company making a stupid decision and kept the faith that other franchises did not make the same mistake.

Enter Kentucky Fried Chicken’s recent “free grilled chicken” promotion.

They wanted to push their new “grilled” chicken in a big way by challenging El Pollo Loco’s grilled chicken to a nation-wide taste test. Well El Pollo Loco stepped up, gave their chicken away to the masses that swarmed all of their locations. KFC on the other hand? Oh they apparently failed to realize the number of people out there that would kill for Free food (read: me) and canceled their promotion 2 days into it.

WHAT THE HECK IS WRONG WITH YOU?! Really? You didn’t anticipate the turnouts? argh.

Above is the “apology” by KFC’s president who took a page out of Dominoes Pizza’s president and sent the apology out via YouTube. Stay tuned for my own review when I go visit my local KFC to find out what the deal was.

Just a quick walk through of the LG exhibit at CTIA 2009 in lovely Las Vegas. I’m going to have to give the LG display the infamous Mobo Media nod for having the most aesthetically pleasing booth at CTIA. It also gets the award for biggest booth by a major handset manufacturer (not sure of actual sq. ft.; just eye-balling).  I know Santa Ana, CA’s Powerwave had a much larger exhibit complete with one of only seven (I think I heard that correctly) full-motion, virtual reality Formula 1 simulators in the world but they’re in a different category altogether (Note: their booth was just as big last year and while the vast majority of CTIA exhibitors downsized, Powerwave maintained sq. ft. and location).

I took some pics of noteworthy features and posted them via Twitpic. I’ll get those up on the site soon. I think my ADD kicked in as I walked by the wall of new Xenon’s and I neglected to post a pic of those sexy handsets that occupied a large piece of LG property. Click here to read Nicole Lee’s review of the Xenon on CNET.

I’ll be posting a couple more vids of Michael Bay doing a promo for Transformers (LG was involved with Transformers 2) and the new LG “Transformers” Handset (looks weak).

Full Disclosure: I am half Korean but I assure you that my ethnicity in no way biased my write-up of LG or it’s display. Did I mention Samsung’s exhibit? I kid, I kid. I own two Fords and a Yamaha and have a Blackberry. There!

Note: please forgive the out-of-frame shots. I was using my new Flip MinoHD for the first time and am still getting used to framing my self.

hand_shake2Mobo Media, Inc. has agreed to sponsor the latest So Cal Action Sports Network Event on March 26th, 2008 at the Oakley Headquarters at Foothill Ranch, CA.  Founded by Bryan Elliott, a veteran of the action sports industry and now the chairman of the group, the So Cal Action Sports Network is an community whose “members and affiliates come from industries including: Fashion & Action Sports, Retail, Music & Entertainment, Consumer Package goods, Consumer Electronics, Automotive & Motorsports, Food & Beverage and [much] more.”

UPDATE: Mobo Media, Inc. is giving away one (1) free ticket, a $40 value to one lucky reader! Just leave a comment on this thread and be sure to include your email address! The winner will be chose @ random via random.org. on Wednesday @ 8 p.m. Good luck to everybody!

The latest event features Chris Brogan (@chrisbrogan for those of you on Twitter), a heavy hitter in the worlds of social media and web technologies, who will be speaking on best practices for businesses looking to integrate social media into their marketing plans or rev-up their existing social media initiatives.  A panel of action sports industry insiders–including Gretchen Sheckler (Ryan Sheckler’s Mother and Manager) and Pat McIlvain, Vice President of Sports Marketing for Oakley, Inc–will also be at the event to talk about the latest industry trends and news. 

Hit the jump for more info on the event!

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clock

In the time it take to count to 3, you may have either successfully sold your potential client, or lost them amidst the crowd of your competitors.

Tic. Tock.

Tic. Tock.

Tic. Tock.

Three seconds.

That’s all you’ve really got to make the sale.

Source: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Amazon Link)

I read this great post on Design Sojurn and was immediately struck by that phrase which was the premise of their post. As a designer, it is my job to create visually impacting work that engages the viewer and captures their attention. The writers over at Design Sojurn made a list of how they think you can successfully capture your market’s attention and I think it’s pretty darn good:

1) Create a Unique Design Identity
2) Strategic Designs that Communicate
3) Only Winning Designs may Apply
4) Not Just a Wow Factor, but a Meaningful Wow Factor
5) Consistency is the Key to Prosperity

This is a great list, but I’d like to add a couple more bullets to that list.

Hit the jump to find out what they are!

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