May

24

Nike “Write the Future” World Cup ad

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Nike VP-Brand and Category Management Trevor Edwards declared that the marketer’s TV creative for June’s World Cup was “among the best we’ve ever done,” which is pretty ballsy to say from a company that has pretty much cornered the market for epic badass commercials. I’ll have to admit it’s a VERY well-done and incredibly smart commercial.

Be sure to Like the whole campaign on Facebook as well as watch the video on Youtube

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May

2

Problem Solving vs Treating Symptoms

Filed Under Advertising, Business, Marketing, Social Media | Comments

Apr

14

Come meet Indy Car driver and childrens book author Milka Duno in Santa, Ana today!

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The cover for female Indy Car driver Milka Dunno's new children's book.

The beautiful and intelligent Indy Car driver turned childrens book author, Milka Duno, will be signing her new book, “Go, Milka, Go!” on April 14th from 6-9PM at Libreria Martinez located in the Artists Village in Santa Ana at 216 N. Broadway.  Bring your kids, nieces, nephews, your camera, and meet Milka while supporting a pillar in the Orange County community and one of the few surviving independent book stores.  Here’s some more info on Milka.  http://bit.ly/bNv1qv

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Jun

21

Advent Visual video presentation

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Advent Visual Company Presentation from Jason Moore-Brown on Vimeo.

Title: “For Your Eyes Only” Presentation/Marketing Video
Description: A video created for Advent Visual to present to potential clients.
Written, Directed, and Produced by: Mobo Media
Assistant Director and Edited by: John Hilbert
Sound Engineer: Mike Jimenez
Narration by: Michael Bolen


Mar

12

Fridays are Going to be a Breeze From Now On!

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For those of you still bound to the desks at your corporate jail cells, please study this video carefully as it may not only help you survive in that horrid environment but it may also make you laugh. While you’re chuckling at your desks, taking notes on work avoidance techniques, and rearranging your clutter to avoid “getting caught fung shui”, remember to give a silent shout out to Krystalline Armendariz, Dennis Liu, and their team for putting this vid together.

Feb

20

Can’t See the Forest for the Trees?

Filed Under Advertising, Business, Design, Marketing, Photography, Printing, Social Media | Comments

Look, I won’t spend too much time talking about the editorial cartoon in the New York Post with the chimpanzee. I’m assuming it was a blatant error in judgment on the artist’s and EIC’s part. If it wasn’t an error in judgment than it was out-and-out racism. I hesitate to even post the cartoon as I feel it’s some sort of endorsement but this article won’t make much since if I don’t. Click here for the cartoon.

Anyway, I’m sure you’ve all heard the colloquialism “can’t see the forest for the trees.” This little quip usually refers to someone focusing on some small detail and as a result, loses site of the bigger picture. I used to be in the Army and on my first trip to Iraq, I found myself telling my Soldiers that they needed to remember that our operations were part of the bigger picture (strategic versus tactical for you military types). “Sir, why aren’t we moving on Mr. X” or why don’t we apply more pressure to this area.” It’s tough to remember that you’re part of a big machine when it seems you’re doing most of the grunt work.

Now that I’m in the creative world and far removed from the Army, the same principles and colloquialisms are still relevant. When developing a product for a client, whether it be a logo, packaging, marketing collateral, or a company polo shirt, one has to be mindful of the strategic or bigger picture. What are the mores and norms of a given industry, a client’s target market, or the region in which that TV spot will air? Don’t just think about what the client’s asked for or needs but apply those requests against a template comprised of relevant external factors (SWOT anyone?). Maybe if the artist had thought about the strategic backdrop, he* would’ve realized that his caption and the image of the chimpanzee might lead the readers to an almost unavoidable realization. Keep that in mind next time you’re working a project for a client not only to avoid a negative out come but to possibly stumble upon an extremely positive one. See the forest AND the trees.

*In the interest of time and space, I use “he” as a general term rather than try to use “he/she”, “he or she”, “him or her”, etc. I’m paraphrasing from Guy Kawasaki here but don’t look for a problem where none exists.

Feb

17

Seen any good ads lately?

Filed Under Advertising, Business, Social Media | Comments

I’m sure many of you have already seen this ad but it’s a good one that’s sure to put a smile on your face on this dreary post-holiday Tuesday. You can check out the clip here and be sure to read the brief review by Mark Dolliver on Adweek. Some good notes there about divesting yourself from the norm especially when running ads, “spots”, designs, etc. for clients in the financial industry. Also a good point about mimicking a news clip. Read on.