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Some of our clients
Mar
19
In the time it take to count to 3, you may have either successfully sold your potential client, or lost them amidst the crowd of your competitors.
Tic. Tock.
Tic. Tock.
Tic. Tock.
Three seconds.
That’s all you’ve really got to make the sale.
Source: The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less (Amazon Link)
I read this great post on Design Sojurn and was immediately struck by that phrase which was the premise of their post. As a designer, it is my job to create visually impacting work that engages the viewer and captures their attention. The writers over at Design Sojurn made a list of how they think you can successfully capture your market’s attention and I think it’s pretty darn good:
1) Create a Unique Design Identity
2) Strategic Designs that Communicate
3) Only Winning Designs may Apply
4) Not Just a Wow Factor, but a Meaningful Wow Factor
5) Consistency is the Key to Prosperity
This is a great list, but I’d like to add a couple more bullets to that list.
Hit the jump to find out what they are!
The bullets I want to add aren’t revolutionary and the great people at Design Sojurn will know, but the first bullet would be:
1a) Effective Communication with your client.
Since design is a visual form of communication, that speaks a sort of subliminal language with it’s market, it is important that we have a good understanding of that language. I’ve blogged about the “Creative Process” and Mobo Media is crazy about understanding what our client wants, and what their market demands.
The other bullet is also common sense, but very important; especially with the new forms of communication that make word-of-mouth marketing almost instantaneous:
6) Data capture & client follow-up
This is simply following up with the client and documenting the reaction to any design/marketing initiative we’ve done. We work hard being a one-stop shop for companies and this requires us to constantly track how our marketing initiatives are being received by our clients customers. This blog post comes at a great time, as we just began work to rebrand a new company that has experienced a lot of success and wants their corporate image to reflect that. We’ve had to listen to what they want and see what their clients demand.
I believe if we use the above 6 steps then we are just one step closer to being successful.
