Mar
5
In a time of outsourcing, recordings, and e-commerce galore, many people–including myself–have become disenfranchised with the lack of customer service that has now become the standard. Maybe I’m old fashion but I believe that the every day consumer likes some type of P2P interaction. Moreover, existing and potential customers want to know that the they business they’re supporting understands their needs, desires, concerns, all while being made to feel like more than a floating dollar sign set adrift in the sea of capitalism. Why else would social media and relationship marketing be on the rise while traditional “push” marketing be in decline. Yeah, yeah, yeah, it’s more “cost effective” and generates “warm leads”. I understand all of that but folks, it’s all about relationships and the golden rule is more relevant than ever. Here it is for those of you have forgotten it: “Do unto others as you would have them do unto you.”
This is a prelude to an article I’ll be posting soon on the extremely positive experience I had with Christy and her team at the CarMax Service Department in Costa Mesa, CA. I’ll try to highlight the things that CarMax did/does to ensure their customers walk away happy, provide referrals, and return when their vehicles need servicing. You readers can throw it in your kit bags.
In the interim, please send me personal stories about both good and bad customer service experiences. BE BOLD. Call the companies out; maybe they’re unaware of their bad practices or maybe it’s a rogue store that needs to be brought back to the fold. If a business is going above and beyond like CarMax then they and their employees should be recognized as well.
Stay tuned peeps and I look forward to your feedback.








