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Some of our clients
Feb
27
Thoughts on Quizno’s recent “Free Coupon” bumble. Many stores aren’t honoring them as the stores are independently owned and cannot afford to give away free sandwhiches.
Feb
24
Okay folks, here’s a pretty funny convo I wanted to share. Hopefully you get a chuckle out of it. Quick back story: my buddy Journey and I were planning on meeting a college buddy for dinner tonight but he bailed. Journey and I are amending plans now that our buddy isn’t part of the equation. We both like good food but are on budgets like most Americans.
Jason: Dude, let’s go somewhere for Restaurant Week! I went to the Jazz Kitchen last night and had a good time. Can we meet in Santa Ana or north Costa Mesa? I’m coming from Whittier and not Orange so it’s a hike . . . If you’ve got your heart set on Memphis can we meet at the one in Santa Ana?
Journey: Of course, Santa Ana is fine, although I don’t know if Memphis has any specials.
Jason: No, Memphis isn’t participating. I sent you a list of those restaurants in SA that were. You pick. I’m up for anything except Royal Khyber because I think I’m going there tomorrow night.
Journey: For these prices you can do the same thing at Memphis….but I am looking.
Journey: What if I buy you a drink at Memphis in Santa Ana? Then we can pretend it is Restaurant week. Out of this list I guess McCormick And Schmicks….but for $30 plus a free drink at Memphis, you can do all courses.
Jason: Ok, Memphis it is.
Journey: Please choose from the following drink list for your free beverage:
Water
Tea (hot or cold)
Soda (no refills unless noted as free)
Coffee (no espresso, latte, or cappuccino)
Ice (give it time; it is a two stage beverage)
Jason: We will title tonight’s festivities “Recession Friendly Restaurant Week.”
Journey: Or “Since I am here, are you hiring?”
Alright folks. The recession is in all facets of our lives: budgets, jobs, stress, etc. Take it seriously but don’t take yourself too seriously. Have fun, enjoy good company especially whilst eating good food.
If you’re at Memphis in Santa Ana tonight around 7:30 PM, stop by and say “hi.” Be sure to check out OrangeCountyRestaurantWeek.com for great deals on awesome food at some of Orange County’s best eateries.
Feb
23
Interview with Joaquim Dos Santos – Pt. 3
Filed Under Interviews | Comments
Part three of our interview with Joaquim Dos Santos, 2009 ANNIE Director of the year.
In this part we talk to the award winning director about his other dream job, find out who his dream MMA matchup is, some parting words for up-and-coming animators & more!
Feb
23
Interview with Joaquim Dos Santos – Pt. 2
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Part two of our interview with Joaquim Dos Santos, 2009 ANNIE Director of the year.
In this part we talk to the award winning director about what inspires him, what other shows he’s worked on & the hardest part about his industry.
Feb
23
Interview with Joaquim Dos Santos – Pt. 1
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Part one of our interview with Joaquim Dos Santos, 2009 ANNIE Director of the year.
In this first part we talk to the award winning director about his start in the industry and where his drive to become an animator comes from. We also cover the shows he has worked for.
Feb
23
Post-interview of Joaquim Dos Santos w/ “Behind the scenes” video & pics.
Filed Under Interviews | Comments
This interview was definitely a biggie for me as it gave a glimpse into the life of a Director of animation which was cool for 2 reasons:
a) I never knew what a Director really did for an animated T.V. series & b) That field has always amazed me at the amount of time, precision, and practice it takes not to mention repetition.
It was also great being able to interview Joaquim and to find out the steps that so fatefully gave him his break in the industry.
It was great to see a success story of a incredibly talented man with an even great amount of drive and dedication succeed and be RECOGNIZED by the industry for that success especially in such a competitive industry.
It will definitely be great to watch Joaquim as his career only gets stronger and to see what other great shows he directs and eventually produces.
Check out a couple pics after the jump!
Feb
21
If you didn’t go to the AIGA OC & IABC Speed Networking Event held at Tapas Bar & Restaurant Thursday night, SHAME ON YOU!
If you did attend the event you probably don’t need to watch this . . . but you should anyway!
{Shameless plug: www.dezumo.com & www.ocjobtalk.com} GO NOW!
Feb
20
Can’t See the Forest for the Trees?
Filed Under Advertising, Business, Design, Marketing, Photography, Printing, Social Media | Comments
Look, I won’t spend too much time talking about the editorial cartoon in the New York Post with the chimpanzee. I’m assuming it was a blatant error in judgment on the artist’s and EIC’s part. If it wasn’t an error in judgment than it was out-and-out racism. I hesitate to even post the cartoon as I feel it’s some sort of endorsement but this article won’t make much since if I don’t. Click here for the cartoon.
Anyway, I’m sure you’ve all heard the colloquialism “can’t see the forest for the trees.” This little quip usually refers to someone focusing on some small detail and as a result, loses site of the bigger picture. I used to be in the Army and on my first trip to Iraq, I found myself telling my Soldiers that they needed to remember that our operations were part of the bigger picture (strategic versus tactical for you military types). “Sir, why aren’t we moving on Mr. X” or why don’t we apply more pressure to this area.” It’s tough to remember that you’re part of a big machine when it seems you’re doing most of the grunt work.
Now that I’m in the creative world and far removed from the Army, the same principles and colloquialisms are still relevant. When developing a product for a client, whether it be a logo, packaging, marketing collateral, or a company polo shirt, one has to be mindful of the strategic or bigger picture. What are the mores and norms of a given industry, a client’s target market, or the region in which that TV spot will air? Don’t just think about what the client’s asked for or needs but apply those requests against a template comprised of relevant external factors (SWOT anyone?). Maybe if the artist had thought about the strategic backdrop, he* would’ve realized that his caption and the image of the chimpanzee might lead the readers to an almost unavoidable realization. Keep that in mind next time you’re working a project for a client not only to avoid a negative out come but to possibly stumble upon an extremely positive one. See the forest AND the trees.
*In the interest of time and space, I use “he” as a general term rather than try to use “he/she”, “he or she”, “him or her”, etc. I’m paraphrasing from Guy Kawasaki here but don’t look for a problem where none exists.
Feb
19
Feb
19
About Face! Book (ehem!)
Filed Under Social Media | Comments
Haha, watching the 11PM news on NBC here in lovely Orange and what comes on? Yet another story on a main stream news network about Facebook’s decision to rescind the amendments to its TOS that would make any of its users’ postings, photos, etc. FB property FOREVER. I laugh because stories about social media on main stream networks still comes across awkward. Kinda like a story about TomKat (ehem!).
I do think the FB reversal is a great example of what social media and communities can accomplish. FB users the world over took up arms against FB and its “big brother” like TOS but the most noteworthy movement was started by a USC student and had literally hundreds of thousands of FB users within its ranks. And in a move that proved ironic and apropos, those FB users channeled their frustrations through a Facebook group page built for just that purpose. Hats off to everyone who took the time to educate themselves and others on the issues and then chose to do something about it. And of course, hats off to Facebook for listening to its users and avoiding an FTC inquiry in the process (*wink*).